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Acxiom® Upgrades Identity Fraud Solution
InsightIdentify Combines Powerful Analytics With User-Friendly Interface To Help Businesses Fight Identity Fraud

LITTLE ROCK, Ark. – Oct. 3, 2006 – Acxiom® Corporation (Nasdaq: ACXM) today announced the availability of InsightIdentify, its anti-identity fraud tool that helps banks, retailers, online merchants and others authenticate consumer identities with a high degree of confidence and minimum effort. InsightIdentify utilizes a flexible web or XML interface, Acxiom's powerful Titan Risk Mitigation database and associated authentication analytics.

"Identity theft is reported to be America's fastest-growing crime. In addition to the significant financial burden it imposes, identity theft can also haunt consumers for years as they try to restore their credit rating,” said Ron Fournet, Acxiom Risk Mitigation Leader. "AcxiomIdentify is a powerful tool in the effort to properly authenticate our country's increasingly diverse and mobile population."

AcxiomIdentify provides logical, positive and negative verification, along with flexible "out of wallet" authentication to minimize the risk of false positives or negatives. InsightIdentify checks the identity information provided by the consumer against Acxiom's Titan Risk Mitigation database for logical consistency; presence on any government watch list or known negative list; and corroboration with existing identity information. InsightIdentify can also check additional information not generally found in a consumer's wallet to ensure the highest level of certainty concerning identity.

Customers benefit not only through reduced fraud losses, but also by demonstrating to consumers that they are taking meaningful action to reduce the risk that an innocent consumer will in the victim of identity fraud. In addition, for financial institutions and other businesses subject to regulation, InsightIdentify satisfies most of the requirements for an effective Customer Identification Program under current regulations and helps with USA PATRIOT Act compliance.

"With its powerful Titan back end and upgraded web/XML interface, InsightIdentify is a step forward for consumers, banks and merchants in the fight against identity fraud. This product is one more example of the enhanced capabilities that Acxiom is bringing to the market this fall," said Jeff Flood, Acxiom Risk Mitigation Sales Leader.

AcxiomIdentify is available now. Authorized users may request a free evaluation subscription at acxiominsightinfo@acxiom.com

About Acxiom Corporation

Acxiom Corporation (NASDAQ: ACXM) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia and China. For more information, visit www.acxiom.com and InsightInvestigate at www.Acxiom.com.

Acxiom is a registered trademark of Acxiom Corporation.