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Acxiom® Expands Fraud Prevention, Risk Mitigation Capabilities with Acquisition of InsightAmerica

AUGUST 10, 2005- Acxiom® Corporation (NASDAQ: ACXM) today announced it had expanded and enhanced its fraud prevention and risk mitigation services with the acquisition of InsightAmerica based in Broomfield, Colo.

The acquisition represents Acxiom’s latest strategic initiative to provide businesses, law enforcement, and the government with a comprehensive set of custom data-driven solutions, analytic tools and background screening services to help their fast-growing need to mitigate risks, prevent identity theft and limit fraud.

Since its inception in 1994, InsightAmerica has earned a reputation for innovation, quality and service in helping law enforcement, government and commercial investigative agencies, banking and financial institutions, debt recovery groups, employment screening organizations and others whose success depends on advanced risk mitigation or protection services.

“More than 10 years ago, Acxiom began building its capabilities to help insurance companies, banking and financial institutions and other organizations improve their identity verification capabilities to reduce fraud and make better business decisions,” said Acxiom Company Leader Charles D. Morgan.

The marketplace for such services has grown tremendously, Morgan said, as companies and organizations realized their success and reputation often depended on their ability to confirm the identity and background of an individual, to quickly analyze information to make risk assessments, and to comply with new laws such as the USA PATRIOT Act. In 2002, Acxiom’s strategic direction continued with the acquisition of what is now Acxiom Information Security Services, a premier employment background-screening unit based near Cleveland, in 2004 with the announcement of a joint fraud-management solution with TransUnion, and with Acxiom’s introduction of its own proprietary anti-fraud solutions

“With the acquisition of InsightAmerica, Acxiom has reached another milestone in advancing our extensive base of solutions in support of the growing fraud prevention and risk mitigation markets,” Morgan said.

Jeff Stalnaker, who leads Acxiom’s Financial Services and Government Organization, added, “We are excited about what InsightAmerica brings to Acxiom in the way of advanced solutions software, innovative product development, and a commitment to excellence for enabling risk mitigation decisions while preserving individual privacy.

“We are very pleased with the opportunity to become part of the Acxiom family, particularly in a time when the constructive use of information for risk mitigation can immensely benefit business, government and our society,” said Ron Fournet, Chief Executive Officer of InsightAmerica. “Acxiom’s reputation for providing the highest quality service, combined with its grid-enabled Customer Information Infrastructure and InsightAmerica’s advanced decisioning software and databases, will provide a competitive advantage for our clients and prospects."

InsightAmerica, a privately held company that employs approximately 100 associates, serves thousands of clients nationwide. Terms of the deal were not released.

About Acxiom Corporation

Acxiom Corporation (NASDAQ: ACXM) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia and China. For more information, visit www.acxiom.com.

Acxiom is a registered trademark of Acxiom Corporation.

About InsightAmerica

InsightAmerica has become a leader in risk mitigation information and analytics by offering analytically enhanced data in an easy-to-use form. InsightAmerica provides secure, reliable access to hundreds of national and state-specific databases, including identity data, property, addresses, phone numbers, motor vehicle and criminal records, in both online and batch mode. In its first decade, InsightAmerica has won over thousands of customers in government, law enforcement, fraud prevention, consumer lending, receivables management and employment screening by listening to customers, producing innovative solutions and focusing on service. The company is privately held and headquartered near Denver, Colorado.