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InsightAmerica Announces Strategic Marketing Alliance With Kaulkin Partners

Alliance Reflects Expanding Capabilities and Collections Market Focus

1.24.04- InsightAmerica a leader in providing sophisticated access to public records and other publicly available information, today announced it has formed a strategic marketing alliance with Kaulkin Partners, a leading marketing organization serving the debt recovery industry. "In October, we announced InsightCollect, the industry's most powerful skip tracing tool, and we have a lot more exciting products in our pipeline," commented company CEO Ron Fournet. "Collections is a core market for us and this alliance will help us accelerate our growth in this market."

InsightAmerica and Kaulkin Partners will work together to broaden the market for InsightAmerica's advanced skip tracing products. "Kaulkin Partners is a well-positioned, highly knowledgeable and respected player in the debt recovery world," Fournet explained. "Marvin Kaulkin and I believe this alliance is a terrific opportunity to commonly service this important market, and we are excited about this relationship."

"I can't tell you how pleased we are to partner with InsightAmerica in the provisioning of advanced on-line skip-tracing tools," reflected Marvin Kaulkin, CEO of Kaulkin Partners. "Kaulkin Partners reviewed all available products in the market and found InsightAmerica's InsightCollect to offer the best data, the most advanced features, such as collectability scoring, all with succinct and clean presentation at dramatically lower costs than their competition. Their ability to integrate the most current up-to-date phone data along with addresses, relatives, real property and risk elements (such as liens and bankruptcies) makes InsightCollect and its associated batch products, the primary contenders to become the premier product suite in this market."

About Kaulkin Partners

Kaulkin Partners, along with its sister organization Kaulkin Media, is the industry's only marketing organization providing sophisticated collection and credit management solutions to credit grantors and debt collection firms. Kaulkin Partners and Kaulkin Media are units of Kaulkin Ginsberg Company, the industry's leading strategic advisor.

Using a national sales force, web exposure to 24,000 credit and collection professionals, and six electronic newsletters published by Kaulkin Media, Kaulkin Partners provides marketing exposure and professional sales expertise to suppliers who are proven leaders or who have new products that will increase profitability. Read more about Kaulkin Partners at kaulkin.com.